Category Archives for "(A)Musings"

Random thoughts, ideas and things that make me go hmm …

A Funny Thing Happened On The Way To Building My Business …

EverLesson. That is the magic word in my new online business model world.

EverLesson is a state-of-the-art Learning Portal cleverly disguised as a membership site platform. It’s a membership site platform circa 2025. Light years beyond anything else in the market.

I used to be sold on WishList Member. As a matter of fact, I’ve tried about half a dozen membership scripts, plugins, and platforms .. and none hold a candle to EverLesson. It’s crazy good .. AND the builders are continuously coming up with incredible new features seemingly everyday.

Anyway, I already had Lifetime access to EverLesson and during the relaunch, went ahead and purchased the Agency License. What does that mean? It means that I am now able to pursue official certification, which will allow me to help other companies and businesses set up their own membership portals, employee intake trainings, and product training and delivery.

What it means more than anything, is that I will have all the skills, training, and certification I need to build an income after I retire from my job. It’s a real investment in my future. There’s a lot to learn, and I’m excited!

If this all seems a bit confusing to you, click here to see the EverLesson sales page and see for yourself what I’m so excited about. Not looking for a sale, just excited to share with you a huge part of my future.

This is day 3 of the Post Everyday For a Month Challenge :)



Focus and Follow Through

My theme for this year is “Follow through”. Focusing on building my business, then doing The One Thing everyday that will get me closer to my goal.

I heard about the book titled, “The One Thing”, by Gary Keller and Jay Papasan. It’s a captivating read about going small. Focusing on doing things with a very narrow focus, which helps get more things accomplished, which in turn brings great rewards.

This is me this year. Focusing on a primary aspect of my business and following through. Getting things set up or done before moving on to the next project.

I am still involved in a couple of niches, however I’m focusing on the biggest goals because I’m building my future income. The goal is to have a steady and sustainable income provided for by my various business ventures. No time to waste and no excuses. Focus and follow through.

So far this year I’ve set up 14 products ready to sell. Took me awhile to get to the point of finally setting them all up; listing them on my sales platform, setting up my autoresponder lists. It’s a process. This time I have help.

I purchased an unbelievable deal from my friend and mentor, Liz Tomey. It included a DFY (done for you) complete resell product, with an option for 2 more. It also includes specific training for the resell rights DFY product, a Facebook group, personal coaching, and more products throughout the entire year. Liz is also going to help promote the product. There are other things too, but those are my major buying points .. and they’re HUGE. Means that I have someone in my corner helping me get passed my sticking points.

I’m still reading “The One Thing”, and I’ll keep focusing and following through.

New Challenge

A new challenge has been set .. one blog post a day for a month.

So I’m starting today for two reasons:

  1. There is no time like the present to get started doing anything of importance,
  2. It just happens to be February, the shortest month of the year :)

I’ll give just a short glimpse into what I’m doing in my business, how things have changed, and my motivation.

First off, I’m starting to think differently about my business ventures. I have a lot of interests, and I want to be of service and provide great info and products in a variety of niches. While that’s all well and good, it tends to keep me scattered, and not focused enough on any one project long enough to make any real headway.

I’ve been thinking long and hard about what I really love to do, how everything fits into my life, and what I’ll have producing income for me after I retire from my job.

I’d like to retire in February of 2010. That will be 30 years with a really great company, doing a really great job, working with exceptional people. I’ll be sad to leave, but enough is enough at some point, and I REALLY want to MAKE the time and OPPORTUNITY to do some more personally fulfilling things.

These 28 posts for the month will be on a variety of subjects and spread across my various virtual real estate. This challenge is for no one but myself .. a personal commitment in an effort to create and sustain a new and profitable habit. Learning the ins and outs of a new skill set for my future ventures.

More tomorrow about my various ventures and niches, and how I plan to rule my virtual world :)



Getting Back to Basics

2016 is the year I take stock of where my business is, create a plan to take me where I want to go, and get to back to my passion projects. It’s also a time to get back to basics.

Early on I had some great success with physical products in my favorite niche, women’s sports. I kind of got away from that for awhile, and looking back .. it was because I somehow separated my sports businesses with my internet marketing ventures. Doh! I realized that somewhere along the way, in my conscious mind, the two became separate entities and I treated them as such. Actually, is was more like I treated my sports memorabilia and equipment bag business more like a rather profitable hobby, and my internet marketing interests as the “real” business.

Silly me.

I also realized that I’ve been flying by the seat of my pants for far too long. Learning to do everything, and then trying to do everything myself. My time and resources could have been much better spent.

Then in November and December of 2015, some incredible opportunities started coming my way. I’ve been getting more clarity, greater focus, and am finally putting my systems together in a more coherent and cohesive manner. And to be completely honest .. I’ve found some seriously brilliant people who have given me exactly the right advice at exactly the right time for me to hear and act on it properly. Different voice for each phase, and I can see and feel the difference. It’s a welcome change. I see this first quarter of 2016 as the set up and catalyst for the rest of the year and beyond. For the first time in a long time, I feel like I’ve finally found my voice.

Who are these seriously brilliant people, who have each provided me with a missing piece of my business puzzle?

  • Advice/Training/Products from Liz Tomey for my IM business, (
  • Erik Stafford suggested I get back to what I love and was great at, which is my passion for women’s sports. (
  • For the month of January, I’m immersed in Connie Ragen Green’s Internet Marketing Six Pack. Getting back to basics, and getting my virtual properties set up better. ( and
  • Next up is Tiffany Lambert’s Blogging and Content Creation Challenge over the month of February, (

Basically, I’m taking everything I’ve been doing poorly, reworking them, and doing them better and with more synergy.

Oh yeah, I also finally realized that the sports thing and IM are not mutually exclusive. I had them as separate entities in my head. I don’t know why. But each piece of the puzzle has been short and sweet and exactly what I’ve needed to move forward.

Getting Closer ..

30 Day Writing Challenge – Day 22

8 days ’til my mother in law comes to visit. My office is almost cleared out, probably another 4-5 hours of steady work there. Then we’re getting some bedroom furniture for the room on Sunday. Whew.

Good things are happening! Mom’s impending visit jump-started some long overdue changes:
1. We’re actually doing some of the things we’ve talked about around the house
2. Clearing out the office and turning it into a real spare bedroom
3. Cleared out the garage and turned it into a real usable space, not just a storage area
4. We have a clear plan on how and what to do to finish off the other rooms and spaces we have available
5. We’re having discussions about what to do with the patio area (which we both want to enclose and incorporate with the building out back. Now it’s just a matter of deciding on a plan of action, then getting it done
6. We’re actually getting rid of a lot of stuff and junk we’ve just been holding onto
7. The greatest thing of all .. we haven’t killed each other!

On another note, we took two of our fur kids to the vet this morning and they did very well. They both got their shots, tests and heart worm prevention meds. Bella also got her nails clipped .. and I gladly paid the $26.50 to have them do it. Seriously. Bella is a little Chihuahua .. and I do mean little and she does not like to have her paws messed with. She us fights tooth and nail when we try to clip her nails.

Wrote the check and had the vet assistants do it, while we watched. Yep, she fought them as well, but we got to see how they handled her. And while I think we may be able to do it ourselves next time around, I might just write the check again. Hurts my heart to see her fight so hard, but it’s something that needs to be done on a more regular basis.

Dobby was totally quiet and just let the vet go about her business. He did great :)

Noah Kagan: What Babysitting Taught Me About Business

Noah Kagan via

Just received this via email and love it. Finally a marketer is seeing the light of how it really is for folks in real life. Now I don’t have children, however I do have a partner and am Mom to 10 fur kids – 8 cats, 2 dogs. They’re a handful. Anyway, read on :)

My brother has a 6 month old baby and I volunteered to help watch him for a few days.This is a picture after I got both shoulders puked on by baby Atlas.

He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day.

Shit…I was completely wrong.

I used to think (in my ignorance) that people with kids were too lazy to start their own business.

I used to say to them, “Just make more time.” or “You have to make it a priority!”

I apologize.

Fortunately, we always can learn from our mistakes.

Here are 9 things I learned about business from watching a baby for 4 days:

1. Time limitations increase productivity. 

Baby Atlas did not care about my phone calls or my schedule. The 2 times a day he took naps were the only chances I got to work on my todos for the week. With that limited window, I made sure to list out my exact priorities for the day and reduced all distractions during that time. No Skype (sorry I can’t do a call or nope that article isn’t all that important). Basically, children are the ultimate lifehack. (Warning: I don’t encourage having a child just to increase your productivity :)

2. Do more of what works. 

Most days I was feeding Atlas just 2 ounces of baby formula. Then I realized after I fed him 4 ounces of food that he would fall asleep sooner so I could work. Then for all future feedings I did my best to give him more food so he would fall asleep. The key thing for your business is identify what things are working well and find ways to do more of that.

3. Most times you’re uncomfortable there’s a simple problem to solve it. 

Poop, food, burp, move. Those are the 4 key things. The only way a child can communicate a problem is to scream or cry–they can’t spell it out for you. In your business you may be hearing a problem you are ignoring. When looking at the fundamentals that can satisfy the child, it was frankly pretty simple. Diaper clean, check (it’s overrated how hard it is to change them), fed, check, burped check or move the child around. All done. Go back to the basics when you are trying to solve problems. Keep it simple. .

4. Reduce your judgments of other people.

I never realized how tiring it is to take care of a baby in the morning, go to work, come home, clean, take care of the kid and then try to find time to start your own business. A few months ago, I saw a mother when I was getting my pedicure (only judge me a little bit) who was yelling at her 3 kids. I was thinking to myself, what a terrible mother. Now I know a little bit more about what she was going through. When you are interviewing someone, talking with a customer or dealing with a co-worker, reduce your natural tendency to pass judgment. You don’t know what it’s like for them.

5. Enable learning triggers. 

I didn’t have as much time for the gym so I chose to walk the baby in the morning. It was too hard to do my daily reading so I started to listen to podcasts instead. If you are driving, can you listen to an audio book instead of zoning out. Or if the kid is sleeping in your arms then put on a YouTube video of Jay Abrahams talking about marketing.

6. Ignore non-critical activities and pay someone to handle them.
When the baby was crying for food, I completely ignored washing the dishes. And I ignored the yard, the laundry, and everything else. The highest priority was making baby Atlas happy again. You start recognizing the highest value activities. For your business, figure out which activities are really generating you more money and which ones can you pay someone else to handle.

7. Prioritize yourself. 

You know how airlines always tell you to put on your oxygen mask before you put it on your child? That’s true for life. If you don’t take the time to take care of yourself, you won’t be at your best to take care of your child. My brother gets up at 5am so he can make time to meditate and exercise. He knows that gives him more energy and he feels better all day which translates to how he treats his child.

8. Adapt to your limitations. 

I typed one-handed when I was feeding the kid. You are going to be constrained in your business, everyone is limited in some way. Figure out how you can work with that situation and still get work done, even if it’s at 50%. Maybe I could have use dictation software or done more phone calls during feeding.

9. Take baby selfies.

Take a lot of these. People love them. That’s all. :) Like a successful business, people only see the good times—not the hardwork that goes into them.

* * *

In the words of the great Ali G to all the parents starting or running their own businesses, “Respect!” 

If you’re a parent and you run a business of any size, please leave a comment and share the lessons you’ve learned about business from raising your kids.


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Open Yourself To Possibillities

Do you have any special skills or talents?

Can you type? Write articles or stories?

Are you into design or fashion?

Are you a shopper with an eye for bargains?

Then this is the website for you.

This site’s mission is to open your eyes and mind to possibilities.

Why learn the skills necessary to get a job, when with those same skills you could start your own business?

If you’re interested in learning how to build your own business, earn your own income and create your own independent lifestyle – then welcome to IMShero.

Who am I and why the heck should you listen to me?

I’m a 53 year old woman who has been there and done that. I joined the US Navy when I was 18 and did indeed travel the world, saw the sights and enjoyed some wonderful adventures. After the Navy and a couple of small jobs, I got on with an airline communications company and have been there for nearly 21 years. Good job, good pay, good benefits. Nothing to complain about – though I would love to stay home more with my family.

I’ve always been an athlete and into sports. So I found a niche and built a website around that niche – women’s sports memorabilia & collectibles:

Then, since I’ve always been active and have played softball and other sports since I was 7, I’m very familiar with sporting goods and equipment. I found a company which makes the best sports bags I’ve ever seen and knew at once that I could sell those bags. So I built another website:

Those websites are nothing fancy but they do the trick. I didn’t know the first thing about building websites, but I wanted to learn and so I did. I studied marketing on my own because I realized very early on that no matter what I decided to sell – nothing gets sold without marketing.

Anyway – my little website which sells all of 17 products, made a $100,000 in sales a couple years running. My goal is to replicate that with other products sites and courses this year.

I’m always learning and plan on expanding my knowledge of other other business models like: Affiliate Marketing (selling other people’s products for commission) and Information Marketing (selling digital information products like ebooks, videos & software).

I have also recently teamed up with a wonderful business partner, Tracy Hoobyar. We have different yet complementary skill sets and push each other in the best of ways. Our first joint venture is hosting a Live Event for Women and Teen Internet Marketers in Reno, NV in April 4-6, 2014. Tons of great things are happening for both of us now .. and you can come along for the ride.

I have a gazillion ideas and my mind is wide open to possibilities .

If you’d like to go along for the ride, I’ll point you in the direction of a variety of online business models. You decide what looks best to you and I’ll point you in the direction of relevent tutorials, training materials & courses to get you up and going.

Why am I doing this?

Well, I’ve been studying and learning about various business models for a couple of years and have spent a lot of money on this, that and the other thing. Just about everything looks good when you have a lot of dreams and no plan. My aim here is to share with you the things I’ve found that work and to help you avoid the things that don’t. I’m about personal empowerment and helping other women create their dream lifestyles – and if I can do this and help you save time, effort and money along the way – I’ll have fulfilled my purpose.

I am IMShero and I have built a 6 figure online business from scratch … and I’ll show you how you can do it too.

If you have questions – just ask and I’ll do my best to get you an answer.


I Had A Dream ..

I have a full time job and I work the night shift. That means I take a nap 2-3 hours before I have to get ready for work.

The cool thing is that I’m such a good sleeper that even when I dream, I usually don’t remember. Well I had a really cool dream today so I’ll post it here so I’ll have it for future remembrance.

One of my side projects is where I sell women’s sports memorabilia and collectibles. I have a very cool logo and had a lot of friends asking if/when I was going to sell some Girl-Jocks t-shirts.

Here’s where the dream begins: I’m walking on a street with an Asian market on the corner. The kind of market which is so tiny every inch of space is used, goods are piled high, and the floor to ceiling windows are covered with ads and clothing. As I’m walking by this little store, there’s a small Asian woman (who slightly resembles my grandmother) standing in front of the window looking at the clothes. There are two t-shirts and a pair of gray sweatpants hanging there .. all bearing my Girl-Jocks logo.

My mind is processing this, and when I round the corner of the store, the little old lady is now standing in front of me actually wearing the Girl-Jocks t-shirt and gray sweats!

I went about my business and when I made the return trip it occurs to me that many years ago (when I was stationed in Japan around 1980 or so) I had some Girl-Jocks gear made up and I gave it to the local market to sell. Quite the coincidence that the very day I happen to walk in front of this store again some 33 years later, my gear is still there in the market window, then purchased and worn by the little Asian woman.

It was a nice dream and I woke up from my nap feeling good and happy.

Now as dreams will do, the timeline was all wonky. Girl-Jocks was not even a glimmer in my imagination back in 1980. I did have some t-shirts and ball caps made up around 2007 or so .. but none of that matters. What matters is that in my dream .. a long time dream came true and I got to see it play out in front of me.

If you’d like to learn more about Girl-Jocks … visit


Gotta Start Somewhere ..

This is my first post. It’s not an easy post to write. Why? Well, because I’ve really never considered myself a writer. Always thought I was a decent editor, but writer? Not really my thing.

To get over that – I’m committing to writing here at least twice per week. Let’s see, today is Wednesday. So I’ll commit to writing on Wednesdays and Saturdays. See how that plays out.

What to write about? That’s always been my main issue. What can I write about? Do I have anything of value to share? Any words of wisdom? That is yet to be determined I think. In the meantime, I’ll use this as a sort of journal. The musings of an entrepreneur working to build a sustainable and scalable internet based business.

A little bit about me:

I’m the eldest of my generation and have a slew of brothers and sisters. We’re all pretty close and get along very well overall. I’ve always been into sports and have participated in softball, basketball, volleyball and soccer throughout my school years. I have a couple of business plan ideas within the sports niche which I’m really excited about and looking forward to building out.

I joined the US Navy while still in high school and shortly after that I was off on the first of many adventures. That was what hooked me after all .. the old commercials where the Navys’ tagline: “It’s not just a job, it’s an adventure!” caught my imagination. And I certain did have my share and more of adventures! Ah, but those are for another day :)

After I left the Navy, I got a job as a civilian police dispatcher, then patrol officer with a private security company in Hawaii. After that I landed my current job, as an airline communications specialist. I’ve been steadily employed all my adult life and am grateful that my jobs have always provided me with the time and opportunity to develop my own interests. I’ve had this job for nearly 24 years. The folks I work with are my extended family and my second home.

Home life is a zoo .. literally. My partner of 18+ years and I had a discussion long ago which went something like this: if God and the Universe puts a critter in our path who needs some food, shelter and a little love .. who are we to say no? So it should come as no surprise that our household now consists of 7 cats and 1 not-a-dog. Okay, well it’s a Chihuahua and I swear they’re not really dogs. Every single one of them either found us or we found them .. and they just stick.

I am truly blessed.

This brings me to the end of this first post. I’ve had many great life experiences, which I’ll share along the way, and there are many more in the making.

Aloha for now.

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