Robin Lee

Author Archives: Robin Lee

A Funny Thing Happened On The Way To Building My Business …

EverLesson. That is the magic word in my new online business model world.

EverLesson is a state-of-the-art Learning Portal cleverly disguised as a membership site platform. It’s a membership site platform circa 2025. Light years beyond anything else in the market.

I used to be sold on WishList Member. As a matter of fact, I’ve tried about half a dozen membership scripts, plugins, and platforms .. and none hold a candle to EverLesson. It’s crazy good .. AND the builders are continuously coming up with incredible new features seemingly everyday.

Anyway, I already had Lifetime access to EverLesson and during the relaunch, went ahead and purchased the Agency License. What does that mean? It means that I am now able to pursue official certification, which will allow me to help other companies and businesses set up their own membership portals, employee intake trainings, and product training and delivery.

What it means more than anything, is that I will have all the skills, training, and certification I need to build an income after I retire from my job. It’s a real investment in my future. There’s a lot to learn, and I’m excited!

If this all seems a bit confusing to you, click here to see the EverLesson sales page and see for yourself what I’m so excited about. Not looking for a sale, just excited to share with you a huge part of my future.

This is day 3 of the Post Everyday For a Month Challenge :)



Focus and Follow Through

My theme for this year is “Follow through”. Focusing on building my business, then doing The One Thing everyday that will get me closer to my goal.

I heard about the book titled, “The One Thing”, by Gary Keller and Jay Papasan. It’s a captivating read about going small. Focusing on doing things with a very narrow focus, which helps get more things accomplished, which in turn brings great rewards.

This is me this year. Focusing on a primary aspect of my business and following through. Getting things set up or done before moving on to the next project.

I am still involved in a couple of niches, however I’m focusing on the biggest goals because I’m building my future income. The goal is to have a steady and sustainable income provided for by my various business ventures. No time to waste and no excuses. Focus and follow through.

So far this year I’ve set up 14 products ready to sell. Took me awhile to get to the point of finally setting them all up; listing them on my sales platform, setting up my autoresponder lists. It’s a process. This time I have help.

I purchased an unbelievable deal from my friend and mentor, Liz Tomey. It included a DFY (done for you) complete resell product, with an option for 2 more. It also includes specific training for the resell rights DFY product, a Facebook group, personal coaching, and more products throughout the entire year. Liz is also going to help promote the product. There are other things too, but those are my major buying points .. and they’re HUGE. Means that I have someone in my corner helping me get passed my sticking points.

I’m still reading “The One Thing”, and I’ll keep focusing and following through.

New Challenge

A new challenge has been set .. one blog post a day for a month.

So I’m starting today for two reasons:

  1. There is no time like the present to get started doing anything of importance,
  2. It just happens to be February, the shortest month of the year :)

I’ll give just a short glimpse into what I’m doing in my business, how things have changed, and my motivation.

First off, I’m starting to think differently about my business ventures. I have a lot of interests, and I want to be of service and provide great info and products in a variety of niches. While that’s all well and good, it tends to keep me scattered, and not focused enough on any one project long enough to make any real headway.

I’ve been thinking long and hard about what I really love to do, how everything fits into my life, and what I’ll have producing income for me after I retire from my job.

I’d like to retire in February of 2010. That will be 30 years with a really great company, doing a really great job, working with exceptional people. I’ll be sad to leave, but enough is enough at some point, and I REALLY want to MAKE the time and OPPORTUNITY to do some more personally fulfilling things.

These 28 posts for the month will be on a variety of subjects and spread across my various virtual real estate. This challenge is for no one but myself .. a personal commitment in an effort to create and sustain a new and profitable habit. Learning the ins and outs of a new skill set for my future ventures.

More tomorrow about my various ventures and niches, and how I plan to rule my virtual world :)



Hasta La Vista, Baby!

Rough week. Three of my fully operational websites were lost to the void. My two main physical product store sites and one I was preparing to promote. Gone. Long story, but in the interest of leaving lessons for those who follow, here’s the short version …

I was working on site and had backed it up to move it to a new domain. When I tried to unpack the files on the new domain I received an error message which stated that the functions could not be preformed due to lack of disk space. Hmm ..

I got on with Tech Support and the very helpful gal explained what the error meant, and gave me some suggestions on different things I could do to free up disk space. I had numerous cpanel accounts created for sites I had plans for. The Tech gal told me that each cpanel account took up a good amount of disk space, and that if I wasn’t going to use the accounts in the immediate future, I might think about deleting the accounts until I was actually ready to use them.

Sound advice I thought, so I went about deleting accounts I was not currently using.

I continued working on my new site with no problems. Then I went tried to login to one of my main sites to play around a bit and wai .. what!? My site had a fatal database error. Hmm, maybe it’s not my site, maybe is the host, so I tried my second site .. and it too was showing the fatal database error. Oh hell no!

On with Tech Support again. After a good amount of time answering questions, the tech discovered that the databases for my three sites were gone .. non-existent. OMG. I could see my business life passing before my eyes. This can’t be happening. Maybe he can recreate the sites from the server backup. There was a back up on the server, but it was from the day before .. and the sites had been gone, it turns out, for 5 days prior to the backup .. which means there was a backup of blank sites. Doh!

Okay, I’m keeping my cool. Not cussing, not yelling, not panicking. (Who are you, and what have you done with the Real Me?!)

This is what happened: sites were on two different web hosts. Both were shared hosting accounts, and one account could have multiple domains attached through one cpanel account. When I changed web hosts, to a VPS hosting account, the new hosting company migrated my sites for me. Everything went smoothly and worked just fine. Great job!

Then when I deleted the accounts I was not currently using .. turns out I had deleted an account which had been the main account on one of the other hosting companies. So main database was erased .. which also meant that any site which was connected to that main site .. had also been erased.

Now I’ll be up front and say that I had no idea that had happened or how hosting companies work. And I also have no idea why the new hosting company would take “bundled” sites and not “unbundle” them on a dedicated server. Each website should have been it’s own account on it’s own cpanel. But they weren’t. And now they’re gone.

The Tech gal who suggested I remove unused accounts wasn’t aware of how the migration took place .. so I don’t have any hard feelings toward her at all. All of this was discovered after the fact, and after many hours online with Tech Support.

Anyways, I’m still pretty calm about the whole thing. Going to take this as a nudge from The Universe and take this as an opportunity to rebuild my sites better, stronger, and faster. No use crying .. just put on my Big Girl Panties and get to work rebuilding.

One more thing .. my my old hosting companies used Fantastico to install Wordpress. This new hosting company uses Softaculous. So I asked Tech Support again .. if I’m going to rebuild, should I just delete the missing sites accounts altogether (get off of Fantastico) and start with fresh accounts via Softaculous? A resounding yes.

The moral of this story?

Back up everything, and keep a local copy as well as the one your hosting company keeps. Periodically export your sites via .xml file and keep that locally as well. Ask plenty of questions of your hosting companies. And again, back up, back up, back up.

Review: Geru – Online Business Strategy & Planning Tool

Do traditional “Business Plans” confuse the heck out of you? They sure do me. The main reason is because they all want you to “forecast” or “best guess estimate” what your sales and profits will be.
How the heck am I supposed to know that? Besides which, there’s a lot of math involved in coming up with those kinds of numbers .. and math has never been my strongest subject.

Needless to say, I never quite got around to creating a business plan.

Until I discovered Geru.

Geru is an online business planning and strategy tool for growing your online business or starting a new business. It is SaaS (Software As A Service) tool which will walk you step-by-step through setting up a business model & setting financial goals. Simply enter your business details and metrics, and the software will auto update so you know exactly how many units of X you need to sell to reach your financial goal. It also takes into consideration your expenses, so you’re getting real numbers, not just a “best guess.”

There’s also a Blueprint Library which will blow your mind. This is the #1 feature that had me hitting the Buy Button. Say you’re an Affiliate Marketer, and your goal is to reach $100k. There’s a Blueprint to get you $100k as an Affiliate Marketer in the Internet Marketing niche. You enter in your products and their prices. You tell it how much you’re thinking about spending on Facebook (or any other ad platform) and the software will show you how to reach your goal. There’s a Blueprint to get you to $250k in the Dog Training info products niche. Into Business Coaching? There’s a Blueprint to get to you $400k. There are currently 21 full on Blueprints you can model your business on to reach your financial goals.

That’s what sold me. Geru took the guess work (and math) out of the equation. (Pun intended)

My next favorite feature is the To Do Database. I simply pick my business model blueprint, enter in my personal business numbers and then I’m given a complete list of things To Do to build my business. It just doesn’t get any better than that.

There are simply so many exceptional features to this software that I couldn’t possibly do it justice. Modeling, To Do Database, Create Charts and Reports, Set up Split Testing, Simulate a Product Launch, Plan your Traffic Campaigns, Create Multiple Scenarios by Changing Your Metrics .. and so much more.

I could go on for days telling you about the incredible features Geru has to offer .. but I won’t. I will simply very strongly suggest that you see it for yourself. Then come back and comment on how long it took YOU to hit that Buy Button ..

My recommendation: Yes_Sign

Get Geru Now


Getting Back to Basics

2016 is the year I take stock of where my business is, create a plan to take me where I want to go, and get to back to my passion projects. It’s also a time to get back to basics.

Early on I had some great success with physical products in my favorite niche, women’s sports. I kind of got away from that for awhile, and looking back .. it was because I somehow separated my sports businesses with my internet marketing ventures. Doh! I realized that somewhere along the way, in my conscious mind, the two became separate entities and I treated them as such. Actually, is was more like I treated my sports memorabilia and equipment bag business more like a rather profitable hobby, and my internet marketing interests as the “real” business.

Silly me.

I also realized that I’ve been flying by the seat of my pants for far too long. Learning to do everything, and then trying to do everything myself. My time and resources could have been much better spent.

Then in November and December of 2015, some incredible opportunities started coming my way. I’ve been getting more clarity, greater focus, and am finally putting my systems together in a more coherent and cohesive manner. And to be completely honest .. I’ve found some seriously brilliant people who have given me exactly the right advice at exactly the right time for me to hear and act on it properly. Different voice for each phase, and I can see and feel the difference. It’s a welcome change. I see this first quarter of 2016 as the set up and catalyst for the rest of the year and beyond. For the first time in a long time, I feel like I’ve finally found my voice.

Who are these seriously brilliant people, who have each provided me with a missing piece of my business puzzle?

  • Advice/Training/Products from Liz Tomey for my IM business, (
  • Erik Stafford suggested I get back to what I love and was great at, which is my passion for women’s sports. (
  • For the month of January, I’m immersed in Connie Ragen Green’s Internet Marketing Six Pack. Getting back to basics, and getting my virtual properties set up better. ( and
  • Next up is Tiffany Lambert’s Blogging and Content Creation Challenge over the month of February, (

Basically, I’m taking everything I’ve been doing poorly, reworking them, and doing them better and with more synergy.

Oh yeah, I also finally realized that the sports thing and IM are not mutually exclusive. I had them as separate entities in my head. I don’t know why. But each piece of the puzzle has been short and sweet and exactly what I’ve needed to move forward.

Open Up! Opportunity Is Knocking!

As you may know from previous posts, I’m a huge fan of Dennis Becker and have been going to his E1KAD Seminars for the past 3 years. I’m also a long time member of his Facebook Group, The IM Inside Track.

What makes Dennis’ groups and seminars so magnificent is the sheer number of big time and not-so-big time marketers who participate in both. Experts in all facets of running a business online .. all friends of Dennis Becker.

Dennis has just created and opened up a new membership site called IM Inside Track. Within this new site you’ll learn about:

Affiliate Marketing
Email Marketing
Income Generation Methods
Joint Ventures
Passive and Recurring Income
Product Creation
Productivity And Time Management
Self Publishing
Social Marketing
Technical Topics
Traffic Generation
And more ..

All of this and so much more for the unbelievably low price of $4.99 per month. Yes, you read that correctly – $4.99 per month.

This is the biggest no brainer I’ve ever seen. Of course after the initial launch is over, the price of the membership will go up as he adds more and more content.

Get in now for lowest price ever.

Get Inside The IM Track!


Getting Closer ..

30 Day Writing Challenge – Day 22

8 days ’til my mother in law comes to visit. My office is almost cleared out, probably another 4-5 hours of steady work there. Then we’re getting some bedroom furniture for the room on Sunday. Whew.

Good things are happening! Mom’s impending visit jump-started some long overdue changes:
1. We’re actually doing some of the things we’ve talked about around the house
2. Clearing out the office and turning it into a real spare bedroom
3. Cleared out the garage and turned it into a real usable space, not just a storage area
4. We have a clear plan on how and what to do to finish off the other rooms and spaces we have available
5. We’re having discussions about what to do with the patio area (which we both want to enclose and incorporate with the building out back. Now it’s just a matter of deciding on a plan of action, then getting it done
6. We’re actually getting rid of a lot of stuff and junk we’ve just been holding onto
7. The greatest thing of all .. we haven’t killed each other!

On another note, we took two of our fur kids to the vet this morning and they did very well. They both got their shots, tests and heart worm prevention meds. Bella also got her nails clipped .. and I gladly paid the $26.50 to have them do it. Seriously. Bella is a little Chihuahua .. and I do mean little and she does not like to have her paws messed with. She us fights tooth and nail when we try to clip her nails.

Wrote the check and had the vet assistants do it, while we watched. Yep, she fought them as well, but we got to see how they handled her. And while I think we may be able to do it ourselves next time around, I might just write the check again. Hurts my heart to see her fight so hard, but it’s something that needs to be done on a more regular basis.

Dobby was totally quiet and just let the vet go about her business. He did great :)

Tough Box

30 Day Writing Challenge – Day 21

I made a commitment to write for 30 days .. and it was intended to be 30 consecutive days. However, as you can see, I took a few days off. So to finish off the challenge I’m going to continue writing for the next 10 days and get myself back on track and complete my (slightly modified) commitment.

I spent the last few days working my butt off clearing out my office. My Honey’s mom will be here in 10 days, so we’ve had to ramp it up a bit.

Thank goodness I have such a wonderful family! My aunt and two cousins came over to help us. We managed to clear out 95% of the spare room/office and to get most of the stuff packed up in storage bins and boxes. My aunt is a machine! I thought she only had one speed: Go!
I soon found out she actually has two: Go! and Go Like Hell!

Everything was then moved out and into the garage. We moved a huge open cabinet with pull out shelves into a perfectly accessible spot. It’s perfect because it holds everything and it’s very close to where the bins and boxes will find their permanent home.

In any case, I’m hopeful the room will be ready in time.

Tip of the day: The featured image for this post is of the Homz 27 Gal. Tough Box.

It is simply the absolute BEST BUY ever! These containers hold a considerable amount of stuff. The sides are slightly angled, almost straight, so you get to use the whole box. The construction is top of the line and the lid fits snuggly. The lid also has holes for securing the box with cable ties or actual locks. They also stack perfectly. No wobble and no chance of the sides or lids buckling or bending.

It is, without a doubt, the Best Storage solution I’ve found .. and at under $9 each at Costco .. the deal of the century!

USWNT Win The World Cup!

30 Day Writing Challenge – Day 20

The USWNT are the 2015 FIFA Women’s World Cup Champions! The Team USA beat Japan 5-2 in what was the highest scoring Women’s Final ever. Wow, what a game!

That’s what I did today. Set myself up to watch the entire pregame, final match and the awards ceremonies afterward. Women’s sports are my thing. It’s what I love and it’s the niche which got me started online. The only “work” I did today was play around with my tee shirt designer and made a quick tee and put if up on Facebook.

There are some things I’ll change about the campaign over the next couple of days, but it was good to get something done and launched. And what a hassle that was! All kinds of little mistakes, do overs and oh shit, do it again. I learned all kinds of things like, to pay attention to the settings for my graphics sizes, the font, colors and getting pixel codes for FB retargeting. Yep, learned lots and tuckered myself out.

Anyways, that was my day .. spent it doing what I love :)

Happy Independence Day!

30 Day Writing Challenge – Day 19

One thing I’ve noticed over these past 19 days is that my schedule really doesn’t lend itself to creating any kind of sustainable business habit. To elaborate, I still have a full-time job. I work the midnight shift, on a two week rotating schedule. Hours are usually from 8pm to 6am, sometimes from 6pm – 6am. My typical rotation looks like this:

Sun   Mon   Tue   Wed   Thu   Fri   Sat   Sun   Mon   Tue   Wed   Thu   Fri   Sat
Off      M       M       M      Off    Off    M      M     Off     Off      M       M     M    Off

and so on. I work a maximum of 3-10 hr days in a row, then have 2 days off. I get every other weekend off. If I have to work on a weekend, it’s only Sat and Sun. I’m off the two days before a weekend and two days after a weekend. I get to to have Mon/Tue off on one week and Thu/Fri off the next. I work every Weds. Pretty freakin’ great schedule, if you ask me. And yes, I designed it myself.

When I’m not working, I have my partner of 20 years, 8 cats and 3 dogs to share time and space with. Finding time to work on things when I’m off is the tricky part.

Anyway, the point is, trying to create any kind of a habit on my schedule it not easy. Doing my best to stick to whatever routine I can grasp onto .. and hoping for the best. I got off a 12 hr shift at 6am this morning and slept until 11:30 am. I’m on the computer thinking about things. I have the opportunity to write my Day 19 entry right now, so I’m taking advantage of it.

On another note, here’s something interesting that’s going on in a Facebook group I’m in:

The group owner is a product and website creator. She either creates or promotes products, and will sometimes offer a Done For You set up service as part of the deal.

She’s been making her living online full-time for about 10 years or more. Her business has been great for a long time, and over the past few months, evolving and seriously ramping up.

Last evening she asked her group members if any of them had the skills necessary to provide these set up services and if so, how much they would charge. Almost immediately she had 4 or 5 people raise their hands.

She then challenged them to put up a sales letter for their services, including Buy Buttons, and to tell customers why they should choose to use their services instead of someone else’s.

Within a couple hours she accomplished:
1. Identifying some possible outsourcers for her business
2. Helped a handful of her customers create an additional revenue stream
3. Helped raise the stature of those individuals within the group, as they are now being seen as “resident experts”
4. Increased her capacity to delivery these DFY products on a much grander scale
I’m sure other pluses will come to light as this event plays itself out.

I found it completely fascinating, hope you do too.

Preparing For The Sugar Solution

30 Day Writing Challenge – Day 18

I didn’t get as much done today as I had hoped. I was just too tired from working last night and having to go in two hours earlier tonight to cover the holiday schedule. At least with 12 hr shifts I can usually get plenty of work done without being interrupted too often.

I’m off this 4th of July weekend and hope to get some work done around my house in preparation for my mother in law’s visit. I’ll sleep long and hard when I get home tomorrow morning and will be able to enjoy the festivities.
There is sooo much work to be done and only three weeks left to get ‘er done. Praying for inspiration and intervention!

Kinda having a rough time concentrating and staying on topic today. I know I’m mentally tired and a great sleep will do wonders. Doesn’t help me right now though, with 6 hrs left of my 12 hr shift. Ugh. Reckon a strong cup of coffee is in order.

I just got a huge spike of inspiration, courtesy of Brad Spencer. We’ve never met, and only know of each other through some Facebook marketing groups we both belong to. This evening he posted a “before” pic of himself as he embarks on his personal journey to a healthier lifestyle. Kudos Brad! My Honey and I are starting the Sugar Solution Impact Challenge to clean up our diets and make that all important lifestyle change. Always nice to know you’re not alone.

1 2 3