Category Archives for "Business"

Things I do in and for my business. Lessons learned.

Hasta La Vista, Baby!

Rough week. Three of my fully operational websites were lost to the void. My two main physical product store sites and one I was preparing to promote. Gone. Long story, but in the interest of leaving lessons for those who follow, here’s the short version …

I was working on site and had backed it up to move it to a new domain. When I tried to unpack the files on the new domain I received an error message which stated that the functions could not be preformed due to lack of disk space. Hmm ..

I got on with Tech Support and the very helpful gal explained what the error meant, and gave me some suggestions on different things I could do to free up disk space. I had numerous cpanel accounts created for sites I had plans for. The Tech gal told me that each cpanel account took up a good amount of disk space, and that if I wasn’t going to use the accounts in the immediate future, I might think about deleting the accounts until I was actually ready to use them.

Sound advice I thought, so I went about deleting accounts I was not currently using.

I continued working on my new site with no problems. Then I went tried to login to one of my main sites to play around a bit and wai .. what!? My site had a fatal database error. Hmm, maybe it’s not my site, maybe is the host, so I tried my second site .. and it too was showing the fatal database error. Oh hell no!

On with Tech Support again. After a good amount of time answering questions, the tech discovered that the databases for my three sites were gone .. non-existent. OMG. I could see my business life passing before my eyes. This can’t be happening. Maybe he can recreate the sites from the server backup. There was a back up on the server, but it was from the day before .. and the sites had been gone, it turns out, for 5 days prior to the backup .. which means there was a backup of blank sites. Doh!

Okay, I’m keeping my cool. Not cussing, not yelling, not panicking. (Who are you, and what have you done with the Real Me?!)

This is what happened: sites were on two different web hosts. Both were shared hosting accounts, and one account could have multiple domains attached through one cpanel account. When I changed web hosts, to a VPS hosting account, the new hosting company migrated my sites for me. Everything went smoothly and worked just fine. Great job!

Then when I deleted the accounts I was not currently using .. turns out I had deleted an account which had been the main account on one of the other hosting companies. So main database was erased .. which also meant that any site which was connected to that main site .. had also been erased.

Now I’ll be up front and say that I had no idea that had happened or how hosting companies work. And I also have no idea why the new hosting company would take “bundled” sites and not “unbundle” them on a dedicated server. Each website should have been it’s own account on it’s own cpanel. But they weren’t. And now they’re gone.

The Tech gal who suggested I remove unused accounts wasn’t aware of how the migration took place .. so I don’t have any hard feelings toward her at all. All of this was discovered after the fact, and after many hours online with Tech Support.

Anyways, I’m still pretty calm about the whole thing. Going to take this as a nudge from The Universe and take this as an opportunity to rebuild my sites better, stronger, and faster. No use crying .. just put on my Big Girl Panties and get to work rebuilding.

One more thing .. my my old hosting companies used Fantastico to install Wordpress. This new hosting company uses Softaculous. So I asked Tech Support again .. if I’m going to rebuild, should I just delete the missing sites accounts altogether (get off of Fantastico) and start with fresh accounts via Softaculous? A resounding yes.

The moral of this story?

Back up everything, and keep a local copy as well as the one your hosting company keeps. Periodically export your sites via .xml file and keep that locally as well. Ask plenty of questions of your hosting companies. And again, back up, back up, back up.

Getting Back to Basics

2016 is the year I take stock of where my business is, create a plan to take me where I want to go, and get to back to my passion projects. It’s also a time to get back to basics.

Early on I had some great success with physical products in my favorite niche, women’s sports. I kind of got away from that for awhile, and looking back .. it was because I somehow separated my sports businesses with my internet marketing ventures. Doh! I realized that somewhere along the way, in my conscious mind, the two became separate entities and I treated them as such. Actually, is was more like I treated my sports memorabilia and equipment bag business more like a rather profitable hobby, and my internet marketing interests as the “real” business.

Silly me.

I also realized that I’ve been flying by the seat of my pants for far too long. Learning to do everything, and then trying to do everything myself. My time and resources could have been much better spent.

Then in November and December of 2015, some incredible opportunities started coming my way. I’ve been getting more clarity, greater focus, and am finally putting my systems together in a more coherent and cohesive manner. And to be completely honest .. I’ve found some seriously brilliant people who have given me exactly the right advice at exactly the right time for me to hear and act on it properly. Different voice for each phase, and I can see and feel the difference. It’s a welcome change. I see this first quarter of 2016 as the set up and catalyst for the rest of the year and beyond. For the first time in a long time, I feel like I’ve finally found my voice.

Who are these seriously brilliant people, who have each provided me with a missing piece of my business puzzle?

  • Advice/Training/Products from Liz Tomey for my IM business, (
  • Erik Stafford suggested I get back to what I love and was great at, which is my passion for women’s sports. (
  • For the month of January, I’m immersed in Connie Ragen Green’s Internet Marketing Six Pack. Getting back to basics, and getting my virtual properties set up better. ( and
  • Next up is Tiffany Lambert’s Blogging and Content Creation Challenge over the month of February, (

Basically, I’m taking everything I’ve been doing poorly, reworking them, and doing them better and with more synergy.

Oh yeah, I also finally realized that the sports thing and IM are not mutually exclusive. I had them as separate entities in my head. I don’t know why. But each piece of the puzzle has been short and sweet and exactly what I’ve needed to move forward.

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