Robin Lee

Author Archives: Robin Lee

Dennis Becker, E1KAD, And The Writing Challenge

30 Day Writing Challenge – Day 1

June 12-15, 2015 was the third time I’ve had the pleasure and good fortune to attend Dennis Becker’s Earn1KaDay Seminar in Las Vegas. Three days of masterminding, networking, learning, and playing with some of the most successful people online. Magic happens.

Quite a number of the attendees this year were writers. I was inspired to start my own Starting today, June 16th, 2015 – I begin my personal challenge to write something everyday. I love challenges!

That “something” may be a blog post for any of my websites, a guest post for a business associate, or a detailed business journal entry. My goal here is simply to train myself to write “something” everyday, create a new productive habit. I am NOT declaring a specific word count or format. One baby step at a time!

I will update THIS post with a link to what I’ve written for accountability purposes.

Game on!

Noah Kagan: What Babysitting Taught Me About Business

Noah Kagan via

Just received this via email and love it. Finally a marketer is seeing the light of how it really is for folks in real life. Now I don’t have children, however I do have a partner and am Mom to 10 fur kids – 8 cats, 2 dogs. They’re a handful. Anyway, read on :)

My brother has a 6 month old baby and I volunteered to help watch him for a few days.This is a picture after I got both shoulders puked on by baby Atlas.

He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day.

Shit…I was completely wrong.

I used to think (in my ignorance) that people with kids were too lazy to start their own business.

I used to say to them, “Just make more time.” or “You have to make it a priority!”

I apologize.

Fortunately, we always can learn from our mistakes.

Here are 9 things I learned about business from watching a baby for 4 days:

1. Time limitations increase productivity. 

Baby Atlas did not care about my phone calls or my schedule. The 2 times a day he took naps were the only chances I got to work on my todos for the week. With that limited window, I made sure to list out my exact priorities for the day and reduced all distractions during that time. No Skype (sorry I can’t do a call or nope that article isn’t all that important). Basically, children are the ultimate lifehack. (Warning: I don’t encourage having a child just to increase your productivity :)

2. Do more of what works. 

Most days I was feeding Atlas just 2 ounces of baby formula. Then I realized after I fed him 4 ounces of food that he would fall asleep sooner so I could work. Then for all future feedings I did my best to give him more food so he would fall asleep. The key thing for your business is identify what things are working well and find ways to do more of that.

3. Most times you’re uncomfortable there’s a simple problem to solve it. 

Poop, food, burp, move. Those are the 4 key things. The only way a child can communicate a problem is to scream or cry–they can’t spell it out for you. In your business you may be hearing a problem you are ignoring. When looking at the fundamentals that can satisfy the child, it was frankly pretty simple. Diaper clean, check (it’s overrated how hard it is to change them), fed, check, burped check or move the child around. All done. Go back to the basics when you are trying to solve problems. Keep it simple. .

4. Reduce your judgments of other people.

I never realized how tiring it is to take care of a baby in the morning, go to work, come home, clean, take care of the kid and then try to find time to start your own business. A few months ago, I saw a mother when I was getting my pedicure (only judge me a little bit) who was yelling at her 3 kids. I was thinking to myself, what a terrible mother. Now I know a little bit more about what she was going through. When you are interviewing someone, talking with a customer or dealing with a co-worker, reduce your natural tendency to pass judgment. You don’t know what it’s like for them.

5. Enable learning triggers. 

I didn’t have as much time for the gym so I chose to walk the baby in the morning. It was too hard to do my daily reading so I started to listen to podcasts instead. If you are driving, can you listen to an audio book instead of zoning out. Or if the kid is sleeping in your arms then put on a YouTube video of Jay Abrahams talking about marketing.

6. Ignore non-critical activities and pay someone to handle them.
When the baby was crying for food, I completely ignored washing the dishes. And I ignored the yard, the laundry, and everything else. The highest priority was making baby Atlas happy again. You start recognizing the highest value activities. For your business, figure out which activities are really generating you more money and which ones can you pay someone else to handle.

7. Prioritize yourself. 

You know how airlines always tell you to put on your oxygen mask before you put it on your child? That’s true for life. If you don’t take the time to take care of yourself, you won’t be at your best to take care of your child. My brother gets up at 5am so he can make time to meditate and exercise. He knows that gives him more energy and he feels better all day which translates to how he treats his child.

8. Adapt to your limitations. 

I typed one-handed when I was feeding the kid. You are going to be constrained in your business, everyone is limited in some way. Figure out how you can work with that situation and still get work done, even if it’s at 50%. Maybe I could have use dictation software or done more phone calls during feeding.

9. Take baby selfies.

Take a lot of these. People love them. That’s all. :) Like a successful business, people only see the good times—not the hardwork that goes into them.

* * *

In the words of the great Ali G to all the parents starting or running their own businesses, “Respect!” 

If you’re a parent and you run a business of any size, please leave a comment and share the lessons you’ve learned about business from raising your kids.


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Income For Dummies – Trading Hours For Dollars

Here’s an article by Steve Pavlina which just might open your eyes…

“It’s funny that when people reach a certain age, such as after graduating college, they assume it’s time to go out and get a job.  But like many things the masses do, just because everyone does it doesn’t mean it’s a good idea.  In fact, if you’re reasonably intelligent, getting a job is one of the worst things you can do to support yourself.  There are far better ways to make a living than selling yourself into indentured servitude.

Here are some reasons you should do everything in your power to avoid getting a job:

1. Income for dummies.

Getting a job and trading your time for money may seem like a good idea.  There’s only one problem with it.  It’s stupid!  It’s the stupidest way you can possibly generate income!  This is truly income for dummies.

Why is getting a job so dumb?  Because you only get paid when you’re working.  Don’t you see a problem with that, or have you been so thoroughly brainwashed into thinking it’s reasonable and intelligent to only earn income when you’re working?  Have you never considered that it might be better to be paid even when you’re not working?  Who taught you that you could only earn income while working?  Some other brainwashed employee perhaps?

Don’t you think your life would be much easier if you got paid while you were eating, sleeping, and playing with the kids too?  Why not get paid 24/7?  Get paid whether you work or not.  Don’t your plants grow even when you aren’t tending to them?  Why not your bank account?

Who cares how many hours you work?  Only a handful of people on this entire planet care how much time you spend at the office.  Most of us won’t even notice whether you work 6 hours a week or 60.  But if you have something of value to provide that matters to us, a number of us will be happy to pull out our wallets and pay you for it.  We don’t care about your time — we only care enough to pay for the value we receive.  Do you really care how long it took me to write this article?  Would you pay me twice as much if it took me 6 hours vs. only 3?

Non-dummies often start out on the traditional income for dummies path.  So don’t feel bad if you’re just now realizing you’ve been suckered.  Non-dummies eventually realize that trading time for money is indeed extremely dumb and that there must be a better way.  And of course there is a better way.  The key is to de-couple your value from your time.

Smart people build systems that generate income 24/7, especially passive income.  This can include starting a business, building a web site, becoming an investor, or generating royalty income from creative work.  The system delivers the ongoing value to people and generates income from it, and once it’s in motion, it runs continuously whether you tend to it or not.  From that moment on, the bulk of your time can be invested in increasing your income (by refining your system or spawning new ones) instead of merely maintaining your income.

This web site is an example of such a system.  At the time of this writing, it generates about $9000 a month in income for me (update: $40,000 a month as of 10/31/06), and it isn’t my only income stream either.  I write each article just once (fixed time investment), and people can extract value from them year after year.  The web server delivers the value, and other systems (most of which I didn’t even build and don’t even understand) collect income and deposit it automatically into my bank account.  It’s not perfectly passive, but I love writing and would do it for free anyway.  But of course it cost me a lot of money to launch this business, right?  Um, yeah, $9 is an awful lot these days (to register the domain name).  Everything after that was profit.

Sure it takes some upfront time and effort to design and implement your own income-generating systems.  But you don’t have to reinvent the wheel — feel free to use existing systems like ad networks and affiliate programs.  Once you get going, you won’t have to work so many hours to support yourself.  Wouldn’t it be nice to be out having dinner with your spouse, knowing that while you’re eating, you’re earning money?  If you want to keep working long hours because you enjoy it, go right ahead.  If you want to sit around doing nothing, feel free.  As long as your system continues delivering value to others, you’ll keep getting paid whether you’re working or not.

Your local bookstore is filled with books containing workable systems others have already designed, tested, and debugged.  Nobody is born knowing how to start a business or generate investment income, but you can easily learn it.  How long it takes you to figure it out is irrelevant because the time is going to pass anyway.  You might as well emerge at some future point as the owner of income-generating systems as opposed to a lifelong wage slave.  This isn’t all or nothing.  If your system only generates a few hundred dollars a month, that’s a significant step in the right direction.

2. Limited experience.

You might think it’s important to get a job to gain experience.  But that’s like saying you should play golf to get experience playing golf.  You gain experience from living, regardless of whether you have a job or not.  A job only gives you experience at that job, but you gain ”experience” doing just about anything, so that’s no real benefit at all.  Sit around doing nothing for a couple years, and you can call yourself an experienced meditator, philosopher, or politician.

The problem with getting experience from a job is that you usually just repeat the same limited experience over and over.  You learn a lot in the beginning and then stagnate.  This forces you to miss other experiences that would be much more valuable.  And if your limited skill set ever becomes obsolete, then your experience won’t be worth squat.  In fact, ask yourself what the experience you’re gaining right now will be worth in 20-30 years.  Will your job even exist then?

Consider this.  Which experience would you rather gain?  The knowledge of how to do a specific job really well — one that you can only monetize by trading your time for money – or the knowledge of how to enjoy financial abundance for the rest of your life without ever needing a job again?  Now I don’t know about you, but I’d rather have the latter experience.  That seems a lot more useful in the real world, wouldn’t you say?

3. Lifelong domestication.

Getting a job is like enrolling in a human domestication program.  You learn how to be a good pet.

Look around you.  Really look.  What do you see?  Are these the surroundings of a free human being?  Or are you living in a cage for unconscious animals?  Have you fallen in love with the color beige?

How’s your obedience training coming along?  Does your master reward your good behavior?  Do you get disciplined if you fail to obey your master’s commands?

Is there any spark of free will left inside you?  Or has your conditioning made you a pet for life?

Humans are not meant to be raised in cages.  You poor thing…

4. Too many mouths to feed.

Employee income is the most heavily taxed there is.  In the USA you can expect that about half your salary will go to taxes.  The tax system is designed to disguise how much you’re really giving up because some of those taxes are paid by your employer, and some are deducted from your paycheck.  But you can bet that from your employer’s perspective, all of those taxes are considered part of your pay, as well as any other compensation you receive such as benefits.  Even the rent for the office space you consume is considered, so you must generate that much more value to cover it.  You might feel supported by your corporate environment, but keep in mind that you’re the one paying for it.

Another chunk of your income goes to owners and investors.  That’s a lot of mouths to feed.

It isn’t hard to understand why employees pay the most in taxes relative to their income.  After all, who has more control over the tax system?  Business owners and investors or employees?

You only get paid a fraction of the real value you generate.  Your real salary may be more than triple what you’re paid, but most of that money you’ll never see.  It goes straight into other people’s pockets.

What a generous person you are!

5. Way too risky.

Many employees believe getting a job is the safest and most secure way to support themselves.


Social conditioning is amazing.  It’s so good it can even make people believe the exact opposite of the truth.

Does putting yourself in a position where someone else can turn off all your income just by saying two words (“You’re fired”) sound like a safe and secure situation to you?  Does having only one income stream honestly sound more secure than having 10?

The idea that a job is the most secure way to generate income is just silly.  You can’t have security if you don’t have control, and employees have the least control of anyone.  If you’re an employee, then your real job title should be professional gambler.

6. Having an evil bovine master.

When you run into an idiot in the entrepreneurial world, you can turn around and head the other way.  When you run into an idiot in the corporate world, you have to turn around and say, “Sorry, boss.”

Did you know that the word boss comes from the Dutch word baas, which historically means master?  Another meaning of the word boss is “a cow or bovine.”  And in many video games, the boss is the evil dude that you have to kill at the end of a level.

So if your boss is really your evil bovine master, then what does that make you?  Nothing but a turd in the herd.

Who’s your daddy?

7. Begging for money.

When you want to increase your income, do you have to sit up and beg your master for more money?  Does it feel good to be thrown some extra Scooby Snacks now and then?

Or are you free to decide how much you get paid without needing anyone’s permission but your own?

If you have a business and one customer says “no” to you, you simply say “next.”

8. An inbred social life.

Many people treat their jobs as their primary social outlet.  They hang out with the same people working in the same field.  Such incestuous relations are social dead ends.  An exciting day includes deep conversations about the company’s switch from Sparkletts to Arrowhead, the delay of Microsoft’s latest operating system, and the unexpected delivery of more Bic pens.  Consider what it would be like to go outside and talk to strangers.  Ooooh… scary!  Better stay inside where it’s safe.

If one of your co-slaves gets sold to another master, do you lose a friend?  If you work in a male-dominated field, does that mean you never get to talk to women above the rank of receptionist?  Why not decide for yourself whom to socialize with instead of letting your master decide for you?  Believe it or not, there are locations on this planet where free people congregate.  Just be wary of those jobless folk — they’re a crazy bunch!

9. Loss of freedom.

It takes a lot of effort to tame a human being into an employee.  The first thing you have to do is break the human’s independent will.  A good way to do this is to give them a weighty policy manual filled with nonsensical rules and regulations.  This leads the new employee to become more obedient, fearing that s/he could be disciplined at any minute for something incomprehensible.  Thus, the employee will likely conclude it’s safest to simply obey the master’s commands without question.  Stir in some office politics for good measure, and we’ve got a freshly minted mind slave.

As part of their obedience training, employees must be taught how to dress, talk, move, and so on.  We can’t very well have employees thinking for themselves, now can we?  That would ruin everything.

God forbid you should put a plant on your desk when it’s against the company policy.  Oh no, it’s the end of the world!  Cindy has a plant on her desk!  Summon the enforcers!  Send Cindy back for another round of sterility training!

Free human beings think such rules and regulations are silly of course.  The only policy they need is:  “Be smart.  Be nice.  Do what you love.  Have fun.”

10. Becoming a coward.

Have you noticed that employed people have an almost endless capacity to whine about problems at their companies?  But they don’t really want solutions – they just want to vent and make excuses why it’s all someone else’s fault.  It’s as if getting a job somehow drains all the free will out of people and turns them into spineless cowards.  If you can’t call your boss a jerk now and then without fear of getting fired, you’re no longer free.  You’ve become your master’s property.

When you work around cowards all day long, don’t you think it’s going to rub off on you?  Of course it will.  It’s only a matter of time before you sacrifice the noblest parts of your humanity on the altar of fear:  first courage… then honesty… then honor and integrity… and finally your independent will.  You sold your humanity for nothing but an illusion.  And now your greatest fear is discovering the truth of what you’ve become.

I don’t care how badly you’ve been beaten down.  It is never too late to regain your courage.  Never!

Still want a job?

If you’re currently a well-conditioned, well-behaved employee, your most likely reaction to the above will be defensiveness.  It’s all part of the conditioning.  But consider that if the above didn’t have a grain of truth to it, you wouldn’t have an emotional reaction at all.  This is only a reminder of what you already know.  You can deny your cage all you want, but the cage is still there.  Perhaps this all happened so gradually that you never noticed it until now… like a lobster enjoying a nice warm bath.

If any of this makes you mad, that’s a step in the right direction.  Anger is a higher level of consciousness than apathy, so it’s a lot better than being numb all the time.  Any emotion — even confusion — is better than apathy.  If you work through your feelings instead of repressing them, you’ll soon emerge on the doorstep of courage.  And when that happens, you’ll have the will to actually do something about your situation and start living like the powerful human being you were meant to be instead of the domesticated pet you’ve been trained to be.

Happily jobless

What’s the alternative to getting a job?  The alternative is to remain happily jobless for life and to generate income through other means.  Realize that you earn income by providing value — not time – so find a way to provide your best value to others, and charge a fair price for it.  One of the simplest and most accessible ways is to start your own business.  Whatever work you’d otherwise do via employment, find a way to provide that same value directly to those who will benefit most from it.  It takes a bit more time to get going, but your freedom is easily worth the initial investment of time and energy.  Then you can buy your own Scooby Snacks for a change.

And of course everything you learn along the way, you can share with others to generate even more value.  So even your mistakes can be monetized.

One of the greatest fears you’ll confront is that you may not have any real value to offer others.  Maybe being an employee and getting paid by the hour is the best you can do.  Maybe you just aren’t worth that much.  That line of thinking is all just part of your conditioning.  It’s absolute nonsense.  As you begin to dump such brainwashing, you’ll soon recognize that you have the ability to provide enormous value to others and that people will gladly pay you for it.  There’s only one thing that prevents you from seeing this truth — fear.

All you really need is the courage to be yourself.  Your real value is rooted in who you are, not what you do.  The only thing you need actually do is express your real self to the world.  You’ve been told all sort of lies as to why you can’t do that.  But you’ll never know true happiness and fulfillment until you summon the courage to do it anyway.

The next time someone says to you, “Get a job,” I suggest you reply as Curly did:  ”No, please… not that!  Anything but that!”  Then poke him right in the eyes.

You already know deep down that getting a job isn’t what you want.  So don’t let anyone try to tell you otherwise.  Learn to trust your inner wisdom, even if the whole world says you’re wrong and foolish for doing so.  Years from now you’ll look back and realize it was one of the best decisions you ever made.”

~July 21st, 2006 by Steve Pavlina

Open Yourself To Possibillities

Do you have any special skills or talents?

Can you type? Write articles or stories?

Are you into design or fashion?

Are you a shopper with an eye for bargains?

Then this is the website for you.

This site’s mission is to open your eyes and mind to possibilities.

Why learn the skills necessary to get a job, when with those same skills you could start your own business?

If you’re interested in learning how to build your own business, earn your own income and create your own independent lifestyle – then welcome to IMShero.

Who am I and why the heck should you listen to me?

I’m a 53 year old woman who has been there and done that. I joined the US Navy when I was 18 and did indeed travel the world, saw the sights and enjoyed some wonderful adventures. After the Navy and a couple of small jobs, I got on with an airline communications company and have been there for nearly 21 years. Good job, good pay, good benefits. Nothing to complain about – though I would love to stay home more with my family.

I’ve always been an athlete and into sports. So I found a niche and built a website around that niche – women’s sports memorabilia & collectibles:

Then, since I’ve always been active and have played softball and other sports since I was 7, I’m very familiar with sporting goods and equipment. I found a company which makes the best sports bags I’ve ever seen and knew at once that I could sell those bags. So I built another website:

Those websites are nothing fancy but they do the trick. I didn’t know the first thing about building websites, but I wanted to learn and so I did. I studied marketing on my own because I realized very early on that no matter what I decided to sell – nothing gets sold without marketing.

Anyway – my little website which sells all of 17 products, made a $100,000 in sales a couple years running. My goal is to replicate that with other products sites and courses this year.

I’m always learning and plan on expanding my knowledge of other other business models like: Affiliate Marketing (selling other people’s products for commission) and Information Marketing (selling digital information products like ebooks, videos & software).

I have also recently teamed up with a wonderful business partner, Tracy Hoobyar. We have different yet complementary skill sets and push each other in the best of ways. Our first joint venture is hosting a Live Event for Women and Teen Internet Marketers in Reno, NV in April 4-6, 2014. Tons of great things are happening for both of us now .. and you can come along for the ride.

I have a gazillion ideas and my mind is wide open to possibilities .

If you’d like to go along for the ride, I’ll point you in the direction of a variety of online business models. You decide what looks best to you and I’ll point you in the direction of relevent tutorials, training materials & courses to get you up and going.

Why am I doing this?

Well, I’ve been studying and learning about various business models for a couple of years and have spent a lot of money on this, that and the other thing. Just about everything looks good when you have a lot of dreams and no plan. My aim here is to share with you the things I’ve found that work and to help you avoid the things that don’t. I’m about personal empowerment and helping other women create their dream lifestyles – and if I can do this and help you save time, effort and money along the way – I’ll have fulfilled my purpose.

I am IMShero and I have built a 6 figure online business from scratch … and I’ll show you how you can do it too.

If you have questions – just ask and I’ll do my best to get you an answer.


I Had A Dream ..

I have a full time job and I work the night shift. That means I take a nap 2-3 hours before I have to get ready for work.

The cool thing is that I’m such a good sleeper that even when I dream, I usually don’t remember. Well I had a really cool dream today so I’ll post it here so I’ll have it for future remembrance.

One of my side projects is where I sell women’s sports memorabilia and collectibles. I have a very cool logo and had a lot of friends asking if/when I was going to sell some Girl-Jocks t-shirts.

Here’s where the dream begins: I’m walking on a street with an Asian market on the corner. The kind of market which is so tiny every inch of space is used, goods are piled high, and the floor to ceiling windows are covered with ads and clothing. As I’m walking by this little store, there’s a small Asian woman (who slightly resembles my grandmother) standing in front of the window looking at the clothes. There are two t-shirts and a pair of gray sweatpants hanging there .. all bearing my Girl-Jocks logo.

My mind is processing this, and when I round the corner of the store, the little old lady is now standing in front of me actually wearing the Girl-Jocks t-shirt and gray sweats!

I went about my business and when I made the return trip it occurs to me that many years ago (when I was stationed in Japan around 1980 or so) I had some Girl-Jocks gear made up and I gave it to the local market to sell. Quite the coincidence that the very day I happen to walk in front of this store again some 33 years later, my gear is still there in the market window, then purchased and worn by the little Asian woman.

It was a nice dream and I woke up from my nap feeling good and happy.

Now as dreams will do, the timeline was all wonky. Girl-Jocks was not even a glimmer in my imagination back in 1980. I did have some t-shirts and ball caps made up around 2007 or so .. but none of that matters. What matters is that in my dream .. a long time dream came true and I got to see it play out in front of me.

If you’d like to learn more about Girl-Jocks … visit


Gotta Start Somewhere ..

This is my first post. It’s not an easy post to write. Why? Well, because I’ve really never considered myself a writer. Always thought I was a decent editor, but writer? Not really my thing.

To get over that – I’m committing to writing here at least twice per week. Let’s see, today is Wednesday. So I’ll commit to writing on Wednesdays and Saturdays. See how that plays out.

What to write about? That’s always been my main issue. What can I write about? Do I have anything of value to share? Any words of wisdom? That is yet to be determined I think. In the meantime, I’ll use this as a sort of journal. The musings of an entrepreneur working to build a sustainable and scalable internet based business.

A little bit about me:

I’m the eldest of my generation and have a slew of brothers and sisters. We’re all pretty close and get along very well overall. I’ve always been into sports and have participated in softball, basketball, volleyball and soccer throughout my school years. I have a couple of business plan ideas within the sports niche which I’m really excited about and looking forward to building out.

I joined the US Navy while still in high school and shortly after that I was off on the first of many adventures. That was what hooked me after all .. the old commercials where the Navys’ tagline: “It’s not just a job, it’s an adventure!” caught my imagination. And I certain did have my share and more of adventures! Ah, but those are for another day :)

After I left the Navy, I got a job as a civilian police dispatcher, then patrol officer with a private security company in Hawaii. After that I landed my current job, as an airline communications specialist. I’ve been steadily employed all my adult life and am grateful that my jobs have always provided me with the time and opportunity to develop my own interests. I’ve had this job for nearly 24 years. The folks I work with are my extended family and my second home.

Home life is a zoo .. literally. My partner of 18+ years and I had a discussion long ago which went something like this: if God and the Universe puts a critter in our path who needs some food, shelter and a little love .. who are we to say no? So it should come as no surprise that our household now consists of 7 cats and 1 not-a-dog. Okay, well it’s a Chihuahua and I swear they’re not really dogs. Every single one of them either found us or we found them .. and they just stick.

I am truly blessed.

This brings me to the end of this first post. I’ve had many great life experiences, which I’ll share along the way, and there are many more in the making.

Aloha for now.